The Nature Conservancy in California Communications

TNC evites, invites, ads teaser image.jpg

The Challenge

The philanthropy and marketing departments of the California chapter of The Nature Conservancy needed design and production services for a variety of print and digital materials.

I upheld brand standards across communications including event invitations, evites (electronic invitations), ads, board book covers, postcards, and handouts.

Context

I designed these materials as needed throughout the year in InDesign using templates and became a trusted eye for on-brand photo selection. I worked under the supervision of the creative director and collaborated with marketing and philanthropy colleagues who requested these materials.

 

Role/Services

Production Design
Graphic Design
Photo Selection

Time Frame 

January–December, 2015


 
 

Production Design

As part of my work to design these materials, I searched for and selected new photos to illustrate content, becoming a trusted eye for on-brand photo selection for a variety of communications across departments. In these projects, I conducted reviews with the creative director and philanthropy clients, incorporated revisions, and launched the communications through email programs including Constant Contact and Vertical Response. I also created versions of the communications to print as needed and created an organizational system to internally archive completed work. Here is a sample of these projects.

 
 
Whale watching evite.jpg
Rhino evite v3 FINAL.jpg
CLCV ad fall 2015 FINAL.jpg
KPBS ad FINAL.jpg
FINAL monterey invitation 9.16.jpg
FINAL monterey invitation 9.16 back.jpg
SD BoT dinner invite FINAL.jpg
SD BoT dinner invite FINAL back.jpg
 
 

Outcomes

As a result of my efforts, I increased marketing’s production efficiency and alleviated senior staff’s time while becoming adept at ensuring adherence to the alignment rules and many typographic details. The archiving process I instituted for projects enhanced the department’s file management. My record of delivering excellent work resulted in a promotion to assume additional responsibility for creative projects.